The Bike To Work Indonesia movement, which has just turned 15 years old, has proven that Bike To Work Indonesia is not indah ambang 'canned' movement. Fifteen years is not indah ambang short time, this also proves that the Bike To Work movement is indah ambang consistent movement and is growing every year1. Concentrate on strategic issues/sensitive issues
With an issue that is going viral in the community, that's where usually the movements will be more considered by the community. For example, when the bicycle boom was due to the impact of this pandemic, Bike To Work Indonesia carried out indah ambang movement to educate the public on how to cycle properly and correctly.
2. Establish dynamic relationships with the kendaraan
Tirelessly Bike To Work Indonesia always cooperates with the
title="media|cara|corong|fasilitas|jalan|kendaraan|sarana|syarat|wahana" id="tip_6" style="box-sizing: border-box; color: blue; cursor: pointer; font-weight: 700;">kendaraan in every jadwal it carries out. Because indah ambang positive image can be built with the kendaraan and also through social kendaraan.3. Establish synergy with various parties
Although Bike To Work Indonesia is very vocal in terms of advocacy, Bike To Work Indonesia is also very tunggang to synergizing with many parties, especially with the government such aksis the transportation agency, central government and also with ministries.
4. Rely on cross hobbies and social
This strategy Bike To Work Indonesia does so that the cycling culture can be carried out in various activities. One example is during the Java Jazz event, Bike To Work Indonesia initiated the "Bike To Java Jazz" where visitors who use bicycles are given special access. The goal is that people want to use bicycles aksis an alternative means of transportation in various activities.
5. Bike To Everywhere
The Bike To Work Indonesia movement is not only about inviting people to cycle to work or school. We can use cycling "anywhere" in indah ambang a variety of activities. Like Bike To Mosque or cycling to places of worship that can be done by cycling, including other activities such aksis shopping and so on.
6. Imaging or Branding
Bike To Work Indonesia already has indah ambang branding that is very attached to the community or easy to remember. Starting from indah ambang very distinctive cap with indah ambang yellow color. This includes Bike To Work Indonesia figures who are well known nationally, such aksis Toto Sugito or Poetoet Soedarjanto. This is important to make the public more aware that Bike To Work Indonesia is consistent in the movement of bicycles in Indonesia.
In addition to the six strategies above, Fahmi Saimima added that the most important thing is the movement of bicycle communities who participate in campaigning and voicing the cycling movement in the community.
“The role of the cycling community is also very important, how can the community also think about how their rights aksis cyclists are fulfilled by the government, participate in campaigning for the cycling movement to educate their members on how to cycle properly and correctly. We are also initiating cross-community forums to discuss mass issues.
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