Implementing Strategy and Innovation during a Pandemic: There is Always Opportunity in Every Circumstance
LIFE, on the other hand, is all about chance. Whatever the circumstances, the opportunity is there. In normal situations and during the epidemic season, the opportunity is always there. Opportunities may be hidden and may only be discovered when people open their minds and put their courage forward. Is it still possible in a pandemic situation—as well as a famine season—as it is now?
Why not? The motto of the Chairperson of the Bali Dekranasda NY. Koster's daughter is worth pondering; do small things with big love! Do the things that are most likely to be done, even if they are trivial, small, and seemingly insignificant. But if all of this is done with pleasure, wholeheartedly, it will suddenly become 'something'.
If you want to open your mind, Bali promises so many opportunities. With or without tourism, Bali always provides itself to be 'excavated' and its potential opened. Likewise with human resources. The sophistication of the Balinese in creating culture, creating themselves, creating nature with the concept of 'one with nature, there is no doubt. And it's been proven.
Bali tourism thrives precisely because of the three abilities of the Balinese themselves as stated above. The keyword for Balinese human resources is creativity. The assumption that 'Balinese are artists' proves the keyword 'creativity' is getting closer to the truth. Even though not all Balinese are artists, the output of creativity is so dominant that it adorns Balinese culture.
The sophistication of the Balinese in creating all their cultural products and lifestyles is what then nourishes Bali's tourism, as well as its natural factors. Thus, the Balinese have several 'powers' to survive, and also develop themselves to the pinnacles of their culture. Perhaps they—consciously or not—inherited the local wisdom stored in the Pupuh Ginada; Enu Liu Papelajahang!
This awareness to try new things is what makes Balinese cultural products richer in various forms. From here also began the 'craft' of the Balinese to continue what they made, what they got to be passed on from generation to generation. That is why the nature of the craft is firmly attached to the Balinese as tenacious, tough, and dedicated craftsmen.
Pandemic and Innovation Strategy
The world is in the middle of a pandemic. Very few countries can avoid this Covid-19 outbreak. Also Indonesia, including Bali. Since this epidemic hit Indonesia in March 2020, all life has had a domino effect, falling one after another. Bali is considered the worst because most of its life relies on tourism. And many people know that the tourism business is the most vulnerable because it depends on the situation. Just little social conditions contain riots, conflicts, disasters, so it has a bad impact on tourism.
From March 2020 until the following days, Baliter is in condition and concentrated on Covid-19 affairs. The streets and the center of the economy became much quieter than usual. Centers of tourism destinations such as Kuta, Sanur, Nusa Dua, and several others no longer have activities that rumble as usual. Covid-19 has completely paralyzed almost all life in Bali. The people's economy has also been greatly affected by this epidemic.
However, this relatively 'gloomy' situation sparked several people, private institutions were moved to work together to build social solidarity. They distributed food and drinks, distributed necessities to those affected by layoffs as well as to those who from the start was in poor economic conditions. Their efforts—though relatively small—but for others, it is a temporary blessing to simply continue life during the plague and uncertainty.
The pandemic is scary but also a challenge. Remember, maturity can only be built from adversity. During the threat of a pandemic, people must rise up so that there is no dilemma; Staying at home ends up starving, leaving the house is threatened with Covid-19. President Joko Widodo is right, we must make peace with the coronavirus. That is, at this time we have not been able to get rid of this virus, but we must continue to live this life.
So, it's time for the Balinese to build and revive their talents. Dare to rise during a pandemic storm to continue his life. Complaining is useless in the current situation. Blaming each other will not solve the problem. The only chance to survive and continue this life is to open up new opportunities. Unite to remind each other of abilities, together to rebuild a good life during the pandemic. Opening up new opportunities is the way to the right strategy in continuing life in the midst of this pandemic. This is actually the Balinese way of building their collective culture. And this has to be reapplied in the current situation. It must be reminded again that the Balinese are always able to survive in any situation. But why in the midst of this pandemic many Balinese are complaining, confused, and blaming each other?
Because in recent decades, Balinese people are too obsessed with tourism, too dependent on the world of tourism, as if Bali tourism is the only source of life for them. Forget that they, the Balinese people, have real multi-talents if they apply they are not only able to survive, but go far beyond that, getting the peak of their prosperity.
In fact, this reminder has been repeatedly expressed by the Chairperson of the Bali Dekranasda, NY. Putri Koster, that the ancestors of the Balinese people took all their actions into account in their lives. It is proven by inheriting all things that are noble. "All the Balinese heritage reflects their superiority in their initiative, creativity, and work," said Mrs. Koster's daughter. According to him, such a character must be repeated by the Balinese today.
Even Mrs. Putri Koster finally took part in 'turning on the community's economy, building togetherness with MSME/IKM actors. An exhibition of products made by Balinese craftsmen with the title Bali Bangkit was made at the Bali Provincial Cultural Park (Arts Center) Denpasar. The product exhibition has been held since 2020 until now. This is a very brave innovation breakthrough in the midst of a pandemic carried out by the Chair of the Bali Dekranasda. The process is still carried out very strictly.
The product exhibition was not in vain. In several stages of the Bali Bangkit exhibition, the sales level was quite adequate, reaching hundreds of millions to more than one billion rupiahs. The MSME/IKM actors were very relieved by the organization of this product exhibition which was initiated by the Chairperson of the Bali Dekranasda. they are back to being optimistic about their efforts which had previously been 'down in the midst of the pandemic siege. A very innovative breakthrough in the midst of this mass concern.
The Bali Bangkit exhibition is a manifestation of an appropriate and courageous strategy in responding to problems in the midst of a crisis. It is also an enlightening economic innovation in the midst of despair and uncertainty. From this event, various possibilities were continued, for example, during the Bali Bangkit Exhibition, a talk show was also held to share knowledge or information on management skills, open up new market opportunities, build a marketplace and provide information about economic movements.
Creativity
Human resources (HR) Bali is very rich in creativity. Also rich with a variety of charming handicraft products. This is actually what must be maximized in this pandemic condition in Bali. Creativity and craft are the most likely to open up new opportunities, whatever the conditions they face. Bali has such human resources. The results of the creativity of the Balinese, as well as their handicrafts, are very popular with many people. This is the 'capital that is not lost in any situation.
What can not be changed by the Balinese in their creative gait? In the process of their creative work, Bali has proven to produce great creations in various areas of their lives. Balinese works such as the world of literature, sculpture, painting, architecture, crafts whose designs are always developing dynamically are undeniable evidence in creative work. Also in the agricultural field, they are said to be tenacious and diligent workers.
Indeed, Bali is creative. This trait is inherent in almost all segments of their lives. When they are in the space of religiosity, they don't just make offerings, but there are many creative elements in the presentation. When they are in their spare rooms, they make paintings, sculptures, craft trinkets, and much more, which proves that no space or time is wasted. In some cases, they can even use their free time for great things.
The realm of Wastra, for example, is one of the cultural heritage of the Balinese that have never stopped being developed by the next generation. Various Balinese weavings (Endek,Songket, Geringsing cloth, etc.), for example, have become intellectual property that is very popular with people around the world. The motifs on Balinese fabrics always find new things that cause the world of Balinese literature to always develop dynamically. Weavers and Balinese designers must continue to be encouraged to further develop the world of Balinese literature, both in weaving and in its use. Mrs. Putri Koster paid attention to the Balinese weaving SMEs in the Bali Bangkit exhibition at the Bali Provincial Cultural Park. For him, the world of Balinese literature is a valuable ancestral heritage, one of the great tangible pieces of evidence passed down by Balinese ancestors. It must be saved and developed to its peak as one of the icons of Balinese literature.
Another note that has been proven by Bali's HR is those who are engaged in creative crafts. Bali is a warehouse for producing creative products. What is meant by creative products here are products that are produced based on non-obsessive work. Balinese sculpture, for example, or mask crafts, always shows the dynamics of its changing and dynamic forms and characters. There is still so much that can be described the products produced by Balinese creative workers.
In a downturn like today, everyone must remind each other that Bali will survive in any situation. Even in the current pandemic situation. The most important thing here is the support from the local government to support and support them, provide space for creativity for their creative work, open space for distribution or distribution of their work, encouraging that Bali can overcome this slump situation.
Market
All products need a market. But not all products get the right market. This is one of the series that is often 'cut off'. Bali has many young painters who are great at producing their works. But they do not have a market to distribute their work. Likewise with the creations of other creative works. The representative market is one that needs to be realized in a solid economic chain.
After a representative market is realized, the next obstacle that needs to be solved is to present
buyers. It is also not easy to bring in buyers, especially for specific, special, non-mass products. Many of us are able to make creative, new, and distinctive products, but how to share them with buyers requires special skills.
Therefore, especially in difficult times like now, all components must unite together. All should run in their respective roles and skills to make a chain turn well on its axis. It is this unity that creates opportunities, whatever the circumstances, whatever the situation and conditions.
Source: https://diskominfos.baliprov.go.id