PT Honda Prospect Motor (HPM) can sell thousands of units at the Gaikindo Indonesia International Autoshow exhibition. This Japanese manufacturer recorded sales of 1,511 units during the period 11-21 November 2021.
PT HPM's Business Innovation and Sales Marketing Director, Yusak Billy, said the sales were still contributed from the government-paid luxury goods sales program (PPnBM) or PPnBM discounts which ended in December 2021.
"Honda's achievement at GIIAS 2021 is quite satisfying, although the exhibition is still being held during the pandemic," Billy said in his statement quoted on Thursday (11/25/2021). Honda's achievement this time was also supported by the government's PPnBM DTP program which was very effective in attracting interest. consumers to buy cars, as well as several new products that we launched this year," he added.
Not the All-New BR-V, which just launched before GIIAS 2021. The popularity of the Honda Brio as Honda's best-selling car continues at the GIIAS 2021 event.
Throughout the exhibition, the Honda Brio became the best-selling model with sales of 461 units or 31% of Honda's total sales at GIIAS 2021. Of this total, the Honda Brio Satya contributed 245 units, and the Honda Brio RS as many as 216 units. all of its newest vehicles, some of which are Indonesian production models included in the PPnBM DTP program, namely the Honda Brio, Honda Mobilio, Honda HR-V, Honda City Hatchback RS, and Honda CR-V.
Meanwhile, Honda's newest product, the All-New Honda BR-V, has not implemented the relaxation of PPnBM DTP. Following the delivery plan in January next year, the price of the All-New Honda BR-V currently includes emission taxes which will apply later.
However, the price of the All-New BR-V can be adjusted if there is a change in tax regulations in early 2022.
Honda announced the official price of the latest generation Honda BR-V. Now, with several updates, the price of the Honda BR-V starts at IDR 275.9 million.
The launch of the Honda BR-V seemed disturbed by the presence of the latest generation Toyota Avanza and Daihatsu Xenia. Moreover, the two low MPVs also get a touch of SUV-style design.
Even so, PT Honda Prospect Motor (HPM) remains confident with the Honda BR-V. Business Innovation and Marketing & Sales Director of PT Honda Prospect Motor Yusak Billy said, the SUV segment is excited. So we continue to focus on what consumers want," Billy said at the GIIAS 2021 arena at ICE, BSD, Tangerang Regency, Thursday (11/11/2021).
"The BR-V is still in the LSUV class. The market is indeed there. Indeed, the LSUV LMPV class has a high trend. If the SUV is an Indonesian infrastructure, the road is not good, so the high ground clearance continues to rise," he said.
This is also coupled with the Indonesian culture that likes to travel in groups. So the 7-seater car was much in demand.
The following is a price list for the latest generation Honda BR-V:
All-New Honda BR-V S MT Rp 275.9 Million
All-New Honda BR-V E MT Rp 289.9 Million
All-New Honda BR-V E CVT Rp 299.9 Million
All-New Honda BR-V Prestige CVT Rp 321.9 Million
All-New Honda BR-V Prestige CVT with Honda SENSING Rp 339.9 Million.
The price of the All-New Honda BR-V announced today is the on-the-road price for the Jakarta area and includes emission taxes that will apply in January 2022. This price can be adjusted if there is a change in regulations such as tax incentives and others. This price is the price valid until December 31, 2021, for a car with a 2022 frame number. According to the plan, the first delivery of this car to consumers will be in January 2022. This second-generation Honda BR-V has a new look and is embedded with several technologies. advanced. Various features and technologies that were first introduced to the All-New Honda BR-V include Honda SENSING, Honda LaneWatch, Remote Engine Start, Walk-Away Auto Lock, and Smart Entry System which have been developed to create a new definition of the driving experience for a car. 7-seater LSUV in its class.
The All-New Honda BR-V now uses a 1.5L DOHC i-VTEC engine which has been updated to produce a maximum power of 121 PS at 6,600 rpm and a maximum torque of 145 N.m at 4,300 pm. The improved engine is also supported by a new CVT transmission system, resulting in better fuel efficiency and powerful performance while being environmentally friendly with emission standards according to EURO 4 standards.
