History of Honda Cars to Indonesia
In today's technological era, who doesn't know Honda? This automotive brand is very well known, even in some areas Honda is a substitute name for motorcycles. So the motorbike is not called a motorbike, but a Honda.
Now besides motorcycles, Honda's other popular automotive product is the car. The popularity of Honda cars skyrocketed because Honda managed to offer products that are environmentally friendly and economical. The key to buying an automobile is economical. If you're not economical, you'll lose twice, it's expensive to buy it, it's expensive to buy gasoline.
Speaking of Honda, do you think Blibli Friends know about Honda's history until this automotive brand finally managed to dominate the Indonesian market? If you don't know, let's study history first. So that the knowledge is not only about today but also the past and the future. Honda is an automotive brand from Japan that was founded on September 30, 1948. The name of the Honda company in Japan is Honda Motor Company, Ltd. In Japanese, it is called Hondasi Giken Kogyo Kabushiki-gaisha or Hondasi Technology Research Institute Company.
Since its inception, Honda has introduced itself as an automotive company that only produces automotive tools. So, apart from motorcycles and cars, this company also creates trucks, scooters, electric generators, and marine engines.
The founders of this company were Soichiro Honda and Takeo Fujisawa. The contribution of this company to the automotive world cannot be doubted. From the start, they managed to emerge as a winning brand.
In 1959, Honda managed to occupy the position of the world's largest motorcycle manufacturer. This achievement was continued by becoming the world's largest combustion engine manufacturer. Then in 2001, Honda managed to occupy the second position as the largest car manufacturer in Japan. Honda is always moving forward and offers many advantages to its consumers. Initially, as an automotive company, Honda was only involved in the production of motorcycles. It took some time for Honda to want to produce their car brand. The initial journey of production of this car began in 1972 in Japan.
In that year, Honda introduced the Civic to Japanese and American society. This car was asked to be the second-oldest car from Japan and managed to become a legendary Honda car to this day.
Honda's presence in the car industry is relatively new compared to other car manufacturers in Japan. This situation became the fulcrum for Honda to create a new car with a concept that had never existed before. Because of that Honda car products always put the drive system at the front. Two of Honda's flagship products that are still developing and surviving because of this innovative decision are the Honda Accord and Honda Civic.
Mass production for Honda car products was first carried out after World War II ended. The first passenger car that was born from this company was the Honda S500 at the 1962 Japan National Auto Show. Honda first entered Indonesia in 1960 with the mission of getting rid of American and European products from the Indonesian automotive market. 3 years after Honda entered the Indonesian market, Honda released their car product.
Honda's journey as a car manufacturer in Indonesia began to improve after the birth of the Civic. One of the Honda car series that managed to attract the attention of many people.
Before establishing a PT in Indonesia, Honda had released two car products in 1963 and 1972. Well, two years after that, in 1974, Honda established PT. Honda Prospect Motor and become the sole agent and the only Honda label holder in Indonesia.
After that, Honda's journey in Indonesia began and they began to adjust to the tastes of the Indonesian market. Honda's mission to get rid of American and European automotive products has been accomplished. Honda is still one of the rulers of the Indonesian automotive market and continues to produce automotive products that are full of innovation and reliability.
Honda Cars for the First Sale in Indonesia
In 1963, the first car introduced by Honda was the Honda T360. A boxcar and a pick-up car that is multifunctional and suitable for Indonesia's natural conditions. This car carried out its first mission as the ruler of the Indonesian automotive market.
Then in 1972, Honda offered a car with a new design and concept called the Honda Civic. This car is quite popular and many people have in his day. The version of the Honda Civic that was offered for the first time in the Indonesian market was the 2-door Civic Coupe. A few months later, Honda released the Civic Hatchback.
The record of Honda's production of cars in Indonesia had experienced a period of leisure, especially after Honda established their first PT in Indonesia. In that spare time, I didn't know what Honda was doing until finally in 2003, the 5-door Honda Jazz was released.
The birth of a car with various innovations and a modern look makes Honda always look new and keep up with the times. Whatever product Honda offers, it is finally recognized and trusted that it was a trusted product. Honda Car Factory in Indonesia Currently, Production Capacity
Currently, two Honda car factories have been officially established in Indonesia. The factory, named PT Honda Prospect Motor, is located in the industrial area of Karawang, West Java. Their second factory was inaugurated in 2014, at the same location and next to the first factory. So currently, Honda has two factories and both are in Karawang.
The establishment of this second factory shows that Honda products are one of the favorites of the Indonesian people. Honda representatives also admitted that Indonesia is an important market for Honda's development, therefore they are expanding their business in the hope of providing the best for consumers.
The production capacity of Honda cars in Indonesia has increased in 2017. Three years after they inaugurated the second factory, Honda managed to reach a production capacity of up to 100,000 units in 2017.
This is a big achievement for Honda's career in Indonesia. Then in 2018, the increase occurred again. Its production capacity reaches 240 thousand units. Unfortunately, this achievement had to be shifted momentarily in 2020. Due to the pandemic that hit, Honda had time to stop the production process of their PT.
The fact that Honda is a major automotive brand cannot be ignored. But their journey is not as beautiful as historical footage. There were many ups and downs experienced by Honda until it finally managed to dominate the international automotive market.
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