Several International Brands Turned Out to be Produced in Indonesia, Did You Know?
Not a few fashion lovers who like to wear clothes or fashion products from international brands. Some of them even go abroad to buy directly from their home country. But, did you know that several brands produce some of their products in Indonesia, you know. This information was shared again via a TikTok upload from the @fernandoyosse99 account, recently. In the video, the uploader mentions several brands that produce clothing in Indonesia, including Calvin Klein and Hugo Boss which are produced in Bandung, Uniqlo in several locations including West Java, Central Java and East Java, H&M in Cikarang, to Zara in Sukoharjo. When this video was broadcast, the video has been watched by more than 38 thousand users and has invited various responses. Some users mention other international brands that have not been mentioned in the video and some users say the production location is close to their home. "Nike is in Tangerang, but it is produced for foreign markets," commented one user. "What's the Zara factory near my house.. Sritexx gosh I often pass Sritex," wrote another user in the comments column. Meanwhile, several brands have not responded to Kompas.com's request for confirmation when this news was broadcast.
According to the Secretary General of the Indonesian Textile Association (API), Rizal Tanzil Rakhman, the quality of Indonesian garments is quite good and brands generally look for areas with relatively low wages. Apart from Indonesia, several countries are also destinations for garment production, such as Vietnam, the Philippines and Bangladesh. However, Rizal did not specify the exact number of brands whose production is carried out in Indonesia because they require data collection. "Many global brands are produced by Indonesia, because Indonesian garments are quite good in quality." "I think all of them still (produce in Indonesia). The location may not be exact but what is mentioned on TikTok is indeed there. Meanwhile, in terms of location, Rizal continued, most brands produce in West Java and Central Java, especially Central Java because of wages. "Garments are labor-intensive, so definitely look for areas where wages are relatively cheaper," he continued. Indonesia has a large number of garment production, including for international brands. However, in the future, Rizal hopes that free trade agreements with the main objective of exporting need to be "Important for export performance is a free trade agreement with our main export destination countries, such as the FTA (Free Trade Agreement) with the European Union, not yet with America." "Those are our main garment destination countries. We lost to Vietnam because we already had FTAs with these countries," said Rizal.
These 5 Original Indonesian Products Are Famous in the World
During the exposure of foreign products that enter the country's market, it does not make several products from Indonesia to be daunted.
Taking advantage of the open access to international markets, several Indonesian products have managed to penetrate the global market. Not only that, some of them have even become celebrities who are widely discussed by the global community.
But this is not enough. A number of these well-known products were even mistaken by the Indonesian people as foreign-made products.
So, what are these products? The following is a review of TrenAsia.com, the Soloaja.co network media, citing various sources.
1. Indomie
Who doesn't know Indomie? The flagship instant noodle product from the leading food company PT Indofood Sukses Makmur Tbk (INDF) is arguably the favorite food of most Indonesians.
The aroma and distinctive flavor of the spices make consumers not satisfied with only consuming one pack. No wonder Indomie has been named the world's best instant ramen according to the L.A Times food columnist Lucas Kwan Peterson in 2019.
Not only that, some consumers even share cooking variations to enjoy the instant noodles. Starting from fried noodles cooked in tektek, to fried noodles cooked in carbonarra.
Abroad, Indomie is a product that is no less famous than other food products. From Asia to America, you could say, no continent is not explored by Indomie.
Since its introduction in 1982, Indomie has now traveled around 80 countries, including the United States, Australia, England, and the Middle East.
In Africa, Indomie was named an instant noodle product based on a ranking made by Kantar Worldpanel titled Brand Footprint in 2016.
2. GT Radial
Maybe not many know that the GT letter is from the GT radial brand
PT Gajah Tunggal Tbk (GJTL). Yes, GT radial is one of the original products made by the nation's children.
Since its establishment in 1951, GT Radial has succeeded in building a brand and becoming the choice of consumers because of its quality products. This continues to be done by implementing strict supervision to ensure that the quality of the raw materials meets the required specifications.
It doesn't stop there, before marketing the product, GT Radial carries out inspections at every stage of the production process to ensure that each component meets the relevant specifications and standards.
Apart from the production line, GT Radial also maximizes the distribution process by building retail stores spread throughout Indonesia under the names Tirezone and Tirexpress.
This retail presence makes it easier for consumers to find GT Radial tires with complete facilities and professionally trained mechanics.
GT Radial can enliven the car tire market in the world. Until now, GT Radial's penetration has spread to 90 countries (Europe, America, Middle East, and Asia).
Quoting from SWA data in 2011, GT Radial managed to gain more than 20% market share in Sri Lanka and Egypt. In the Philippines GT Radial takes more than 10% share. However, for the European and American markets, not too many. For example, the market share in the UK is around 4% and in America it is only 2-3%.
3. Kopiko
This coffee-flavored candy produced by PT Mayora Indah Tbk (MYOR) has become one of the snacks favored by the world community. The texture of the bitter taste of coffee and the sweetness of candy sugar together makes Kopiko have a unique taste compared to other types of coffee candy.
Kopiko products have appeared in the Vicenzo series, played by veteran Korean actor, Song Joong Ki in Episode 14.
Kopiko's fame is not limited to movies. This candy has even crossed the globe to outer space.
In 2017, photos of supplies brought by Nasa astronauts on a spacecraft were spread. For your information, the various food supplies brought by the Nasa astronauts should not be arbitrary.
Because gravity in outer space will mess things up. That's why the supplies that are brought must be simple.
The Nasa astronauts use the Kopiko they carry as a substitute for the coffee they consume if they start to feel sleepy.
Currently, Kopiko has been exported to approximately 85 countries.
4. Polygon
Polygon is a brand that is familiar to cyclists. Apart from being of good quality, the price that can be said to be pocket-friendly makes this bike much in demand.
This bike is the original production of the nation's children. Established since 1989. Polygon has now succeeded in reaching 33 export destination countries.
Of the total, 90% of Polygon's domestically produced products are exported to Europe and the United States. While the other 10% is circulated in the local market.
Although locally made, the quality of Polygon is not cans. In 2017, the Cycling Team sponsored by Polygon managed to become the number one downhill team in the world in the UCI DH World Cup series of matches.
Not only that, world-class professional freeriders Kurt Sorge has twice won the world's Extreme Freeride competition by using a Polygon bicycle.
One of Polygon's products, race proven has also been tested and won world-class competitions such as the Enduro World Championship.
This achievement does not necessarily make Polygon feel satisfied. Polygon continues to promote its products by participating in various exhibitions including the Eurobike Show Exhibition in Germany, Taipei Show, Sea Otter California USA, Cycling Mode in Japan, and China Bike Show.
5. Coffee Ship Fire
Coffee lovers must know the instant coffee called Kopi Kapal Api. Born in 1927, until now this coffee brand continues to grow and expand its business to overseas.
Kopi Kapal Api can control a market share of 50% in the country. The products also vary from Kapal Api Special, Good Day, ABC Coffee, to Ceremix.
The name Kapal Api was obtained because the founder originally sold it around Tanjung Perak Port, East Java. The Fire Ship was used as the company logo of PT Santos Jaya Abadi because at that time the fire ship was a symbol of majesty and success.
